💡Post ideas and strategy

Need Creative Strategy? Content Ideas? Inspiration? Welcome to Post Ideas & Strategies!

We’ve taken the guesswork out of creating engaging content. With Strategies, you get pre-written captions, hashtag ideas, and post concepts tailored to your brand’s genre—whether you’re in fitness, fashion, or an influencer, we have a strategy for you. Plus, you can easily organize your own post ideas using Post Placeholders to keep everything on track, even if you don’t have your content ready yet.

Discover more below to learn how to use Post Ideas & Strategies on both Web and iOS.

Web

Start by selecting UNUM AI from the left corner of your screen. From here, you can ask UNUM AI to create strategies, captions, or hashtags tailored to your needs.

Need help planning your content? Simply ask:

• “Create a 7-day post strategy for my photography brand”

UNUM AI will instantly generate a multi-channel post strategy with pre-written captions, hashtags 🥳🥳🥳

Once the strategy is created, click on any post idea to replace the placeholder with your own photos or videos. Tap the Replace icon in the toolbar and upload your content.

The captions and hashtags will already be filled in, but you can easily customize them by clicking on the text. Edit the captions to fit your brand’s voice or keep them as they are.

If you’re looking for more tailored strategies, head to Add Content and choose from a variety of Tailored Strategies. These strategies are customized for different genres and industries—whether you're a fitness brand, influencer, or business. Each strategy includes:

• Pre-written captions, and hashtags

• Post ideas tailored to your brand

• An entire posting schedule strategy

Everything you do on UNUM Web is seamlessly synced with UNUM Mobile—so you can access your strategies, post ideas, and content planning across all your devices. Whether you’re on desktop or mobile, it's that easy! With UNUM’s AI, tailored strategies, and seamless content organization, you’ll be able to create, schedule, and share content effortlessly. Enjoy building your brand’s story!

iOS

Whether you’re planning ahead or don’t have content ready yet, Post Ideas and Placeholders keep you on track.

• Start by tapping the plus (+) button on the bottom right of your screen.

• Navigate to Post Ideas.

• From here, you can either create your own post idea or select from our suggested post ideas.

Why Post Ideas Are Great

Post Ideas are perfect for:

• Brainstorming your next post: Easily jot down new concepts and strategies to stay ahead of your social media game.

• Better organizing your strategies: Keep all your creative ideas in one place, complete with captions and hashtags, so you’re always ready to execute.

Post ideas allow you to temporarily hold a spot on your grid for visual planning, making sure your feed looks cohesive before you’ve even uploaded the final media. Available in both UNUM Mobile, and Desktop

• Visual Planning: Post ideas help you see how your posts will fit into your overall grid before your media is ready.

• Customizable: Add captions, comments, and ideas to your post ideas to remind yourself what’s coming next.

By using Post Ideas and Placeholders, you can plan visually and stay on top of your content strategy—whether you’re on your mobile device or desktop.

Android

Replacing the images in a template is easy. You can always go back if you wish to undo your changes.

Click the image that you want to replace and then tap the “replace” icon in the toolbar.

They say a picture paints a thousand words. Well, not exactly!

Compelling captions are a very powerful tool to build a stronger connection with your audience which can lead to more engagements and encourage people to act.

So if you are running out of Instagram caption ideas, we’ve got you covered.

To help take the pain out of the process, we’ve added pre-written captions for you. It shows you popular words with cool hashtags that suit each mood and situation.

You can edit the caption with one click. Tap the “pencil icon” in the toolbar and click “save” when you’re done.

Pro tip: Always use your brand voice in your captions to maintain a consistent style of communication across every channel.

When finished, you can share your posts directly to any of your social media accounts. Enjoy!