# Connect Your Social Channels

Link your social platforms to unlock auto-posting, analytics, and all of UNUM’s scheduling features.

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Whether you’re managing one brand or multiple clients, connecting your channels is the first step toward streamlined content management.

{% hint style="success" %}
**Supported Platforms**

You can connect:

* **Instagram** (Business/Professional only)
* **Facebook**
* **TikTok**
* **Pinterest**
* **Threads**
* **LinkedIn**
* **Twitter (X)**&#x20;
* **Canva**
  {% endhint %}

### How to Connect a Channels

* From your UNUM Web, click **“+ Create New”** select **Channel** and then **select your social channel.**&#x20;
* Sign in using your social account credentials and approve access.
* You’re in! Your channel will now show as **Connected**.

{% hint style="warning" %}
Note: Instagram must be a business or creator account connected to a Facebook Page.  Learn [how to convert your Instagram to a Business Account ](https://www.facebook.com/business/help/502981923235522)
{% endhint %}

### Why It Matters

Once your channels are connected, you can:

* Auto-publish single posts, carousels, and videos
* Schedule across multiple platforms in one calendar
* Get post-by-post insights and suggestions
* Organize by channel with visual filters&#x20;