> For the complete documentation index, see [llms.txt](https://unum.gitbook.io/unum-help-center-2026/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://unum.gitbook.io/unum-help-center-2026/creating-and-scheduling-posts/markdown.md).

# Post Editor Overview

The Post Editor is where your ideas come to life. Whether you're writing captions, tagging products, or picking the perfect cover photo, this is your creative control center.

{% embed url="<https://www.youtube.com/watch?v=tav5nBTkqG0>" %}

#### Key Features

* **Multi-Channel Formatting**\
  Format your content for Instagram, TikTok, Pinterest, LinkedIn, Threads, and more — all in one place.

{% embed url="<https://vimeo.com/1091324765?share=copy>" %}

* **Post Types**\
  Choose from **Feed**, **Reels**, **Stories**, or **Carousels** (where supported). Add links, tags, and even polls depending on the platform.

{% embed url="<https://vimeo.com/1091325091?share=copy>" %}

* **Cover Photo Picker**\
  Scroll through your video to select a cover that catches eyes and fits your aesthetic.

{% embed url="<https://vimeo.com/1091331969?share=copy>" %}

{% hint style="info" %}
In your Post Preview, Select Reel, and select "Add Cover Photo" to update your Reel's Cover&#x20;
{% endhint %}

* **Post Previews**\
  Instantly preview how your content will appear on each platform — no more guesswork.
* **Hashtag and Caption Tools**\
  Save your go-to hashtag sets or use AI suggestions to find trending tags. Generate captions that actually sound like your brand

***

**Built-In Magic ✨**

UNUM’s **AI Brand Intelligence** lives inside the editor:

* Autowrite captions with your brand voice
* Instantly translate posts