> For the complete documentation index, see [llms.txt](https://unum.gitbook.io/unum-help-center-2026/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://unum.gitbook.io/unum-help-center-2026/channels/connect-your-social-channels.md).

# Connect Your Social Channels

Connect your social accounts to start planning, scheduling, and publishing from UNUM.

<figure><img src="/files/Lrq8Wpr8e3HZMXZ3aK0k" alt=""><figcaption></figcaption></figure>

### Supported Platforms

| Platform           | Auto-Post | Analytics      |
| ------------------ | --------- | -------------- |
| **Custom channel** | —         | —              |
| **Instagram**      | ✅         | ✅              |
| **Facebook page**  | ✅         | ✅              |
| **Pinterest**      | ✅         | ✅              |
| **TikTok**         | ✅         | ✅              |
| **Threads**        | ✅         | 🔜 Coming soon |
| **LinkedIn**       | ✅         | 🔜 Coming soon |
| **X**              | ✅         | 🔜 Coming soon |
| **Mastodon**       | ✅         | 🔜 Coming soon |
| **Bluesky**        | ✅         | 🔜 Coming soon |

> 💡 **Note:** Instagram requires a Business or Creator account for auto-posting. Personal accounts can use "Remind Me" scheduling.

### How to Connect a Channel

{% tabs %}
{% tab title="On Web" %}
{% stepper %}
{% step %}

### Go to **Channels**

{% endstep %}

{% step %}

### Click **+ New Channel** in the left sidebar

Press channels, and select your desired social channel you want to connect&#x20;
{% endstep %}

{% step %}

### Select your platform

{% endstep %}

{% step %}

### Log in and authorize UNUM

{% endstep %}

{% step %}

### Your channel appears in the sidebar — ready to go!

{% endstep %}
{% endstepper %}
{% endtab %}

{% tab title="On iOS Tab" %}
{% stepper %}
{% step %}

### Tap **Channels** in the bottom navigation

{% endstep %}

{% step %}

### Tap + to Add a channel

{% endstep %}

{% step %}

### Select your platform and tap **Connect**

{% endstep %}

{% step %}

### Log in and authorize UNUM

{% endstep %}
{% endstepper %}
{% endtab %}
{% endtabs %}

### Platform-Specific Notes

#### Instagram

Instagram requires a **Business** or **Creator** account connected to a Facebook Page.

**To switch to Business/Creator:**

1. Open Instagram → Settings → Account
2. Tap "Switch to Professional Account"
3. Choose Business or Creator
4. Connect to your Facebook Page

***

#### TikTok

TikTok connections need to be **reauthorized every 60 days** due to TikTok's API. We'll notify you when it's time to reconnect.

***

#### Facebook

You must be an **admin** of the Facebook Page you want to connect.

***

#### LinkedIn

Connect your personal profile or a Company Page you manage (requires admin access).

***

#### X (Twitter)

Connect your X account for scheduling tweets and threads.

***

#### Threads

Connect through your Instagram account — Threads uses the same login.

***

#### Mastodon & Bluesky

Connect your account from any instance/server. You'll need your full handle (e.g., @<you@mastodon.social>).

***

### Managing Connected Channels

#### Disconnect or Reconnect a Channel

**On Web:**

1. Go to Setting (top right)
2. Click "account settings"
3. Select **Manage Channels (under Workspace)**&#x20;
4. ⠇Select **Reconnect**&#x20;

**On iOS:**

1. Tap Channels → ... icon
2. Delete Channel

***

### Troubleshooting

| Problem                 | Solution                                                   |
| ----------------------- | ---------------------------------------------------------- |
| "Connection expired"    | Disconnect and reconnect the channel                       |
| Can't see Facebook Page | Make sure you're an admin of the page                      |
| Instagram not working   | Confirm it's a Business/Creator account linked to Facebook |
| TikTok stopped working  | Reauthorize (required every 60 days)                       |