> For the complete documentation index, see [llms.txt](https://unum.gitbook.io/unum-help-center-2026/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://unum.gitbook.io/unum-help-center-2026/analytics-and-insights/publish-your-docs.md).

# See What’s Working

UNUM makes it easy to track performance across all your connected channels — from one single view. Whether you’re managing one brand or multiple, our analytics dashboard helps you understand what’s resonating, what needs tweaking, and where to double down.

### Overview Dashboard

<figure><img src="/files/XlH3oi0ROnG1c6ci4NKN" alt=""><figcaption></figcaption></figure>

Once you’ve linked your socials, your homepage analytics view gives you an instant snapshot of:

* Total Followers
* Total Posts
* Impressions
* Engagement (Likes, Comments, Shares, Saves)
* Top Performing Posts
* Channel Stats by content type (Posts, Reels, Stories, etc.)

{% hint style="success" %}
💡 Pro tip: The darker the purple on the heat map, the better the posting time. Use it to plan for max engagement.
{% endhint %}

### Channel-Level Insights

Want to dive deeper? Head to any individual channel (Instagram, TikTok, Pinterest, etc.) and toggle over to the **Analytics tab** to see:

* Platform-specific engagement trends
* Channel follower growth
* Content breakdowns (Reels vs Posts, etc.)
* Post-by-post performance

Perfect for optimizing your content strategy per platform.

<figure><img src="/files/wCfYZzgEZvpWGp2AgOgV" alt=""><figcaption></figcaption></figure>

{% hint style="success" %}

#### Supported Platforms

We currently support analytics for:

* Instagram
* Pinterest
* Facebook
* TikTok (limited metrics in beta)

More coming soon!
{% endhint %}