> For the complete documentation index, see [llms.txt](https://unum.gitbook.io/unum-help-center-2026/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://unum.gitbook.io/unum-help-center-2026/analytics-and-insights/publish-your-docs-2.md). # Reporting Basics Get the data that actually matters — without the mess. UNUM’s reporting features give you a clear view of your content performance across channels, helping you make informed creative and strategic decisions fast. *** #### 🔍 Where to Find Reports * Go to **Home** for a high-level snapshot across all your linked social channels * Or head to any **individual channel** (Instagram, Pinterest, etc.) for platform-specific stats *** #### 📊 What You’ll See * **Total Followers**\ Track growth weekly or over custom time ranges * **Total Posts**\ See how much you’re publishing and compare week-to-week * **Total Impressions**\ Understand reach and exposure across posts and formats * **Engagement Breakdown**\ Likes, comments, shares, saves — all visualized cleanly * **Top Performing Posts**\ See which posts are driving the most engagement *** #### 💡 Use it to: * Spot what content resonates most * Catch momentum shifts early * Improve your post timing, format mix, and creative direction