# Reporting Basics

Get the data that actually matters — without the mess.

UNUM’s reporting features give you a clear view of your content performance across channels, helping you make informed creative and strategic decisions fast.

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#### 🔍 Where to Find Reports

* Go to **Home** for a high-level snapshot across all your linked social channels
* Or head to any **individual channel** (Instagram, Pinterest, etc.) for platform-specific stats

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#### 📊 What You’ll See

* **Total Followers**\
  Track growth weekly or over custom time ranges
* **Total Posts**\
  See how much you’re publishing and compare week-to-week
* **Total Impressions**\
  Understand reach and exposure across posts and formats
* **Engagement Breakdown**\
  Likes, comments, shares, saves — all visualized cleanly
* **Top Performing Posts**\
  See which posts are driving the most engagement

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#### 💡 Use it to:

* Spot what content resonates most
* Catch momentum shifts early
* Improve your post timing, format mix, and creative direction

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